Robbie Lavoie

Overview

Mighty Fist is a martial-arts apparel and equipment brand — uniforms and gloves built for the people who actually compete. Their athlete, Robbie Lavoie, is a sponsored pro fighter. The brand needed sponsorship media that did more than document a session: it had to look like the brand, carry weight on social, and keep working long after the day in the gym.

Approach

We positioned this as a focused production — one cinematic shoot, built to feed two outcomes. Rather than treating training footage as disposable, we planned every angle to serve both a flagship social edit and a reusable promotional library, so a single session could carry the brand for months.

Challenges

We had one hour. A single training session was our entire window — no resets, no second day, every setup planned to count. The gym fought us too: bright blue mats dominated the frame and pushed a cold cast across everything, so the look had to be reclaimed in the grade.

Solutions

We shot Robbie's training cinematically on the Sony FX3 and cut a flagship social edit built for the feed — paced to hold before it moves, graded for a consistent brand look, and framed to put both the athlete and the Mighty Fist gear front and centre.

We graded around the gym's bright blue mats to pull the footage into a cohesive palette, then delivered a fully graded promotional library shared between Mighty Fist and Total Kombat — a clean bank of cinematic clips both brands can pull from for future content, ads, and announcements.